Roar!
Packaging Design
Hey! Meet Roar, your new favorite canned latte. Most canned coffee lines have a very earthy, minimalist aesthetic that attracts an older audience. Roar is a fun, youthful, and healthy refresh to the face of canned coffee. Paired with the poppy illustration on the can, the drink itself has lion’s mane mushroom in it, which provides tons of health benefits!
Project Objective:
To make a cohesive can and carrier design for a beverage with a unique selling point that differentiates itself from its direct competition.
